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baby bloom baby classes

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The fastest growing Baby Class Franchise in the UK


How do you create a structure in a franchise network to support exponential growth?

Founded in 2017 and with a strong local reputation in the North West of England, Bloom Baby Classes is one of the fastest growing baby programmes in the UK, serving 40+ regions around the country. They have a multi-pronged mission to serve families with the best possible early years experience in music, movement and child development as well as supporting parental wellbeing.

Our brief was to advise and recommend ways of structuring the business and head office operations that would be needed to scale at such a rate. How would we ensure expansion plans were feasible and sustainable without stunting growth.

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Delivering strategic advice to Bloom Baby Classes

Our goal was to find out as much about the business and network as possible as quickly as possible to serve as a guide for strategic advisory. We then set about providing solutions and sound-boarding already existing ideas to ensure as few missteps as possible. Growing a franchise network at pace involves balancing more plates than typical and ensuring they didn’t fall off was what we needed.
We discussed how franchise networks would typically structure their head office operations and what personnel may be needed and when to ensure adequate support whilst continuing the aggressive growth plans. This needed balance and careful consideration to avoid delays and expensive errors.


My first impressions of Fransquared, and working with Andy was that he was a very qualified professional who knew his stuff! And boy was I right. They are extremely experienced in the children’s activities sector and has given me invaluable advice and support in my first year of being a franchisor. What I think makes Andy really good to work with is the way he comes across very down to earth and extremely approachable. No ask is too much he goes over and beyond to help. I would highly recommend Fransquared to anyone either looking to franchise their business. Even an experienced franchisor needing advice or recommendations into their franchise. I just wish I had met Andy earlier in my franchise journey!!

Victoria Jennings | Founder & Franchisor | Bloom Baby Classes

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