Recruitment

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Helping businesses sell franchises.

London franchise development

recruitment

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Helping businesses sell franchises.

We can help you grow

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Our franchise consultants have the right balance of expertise and experience to make the most of your opportunities. We design, build and test recruitment strategies and offer outsourced recruitment support for franchise networks of all sizes.

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My first impressions of Fransquared was that they were very qualified professionals who knew their stuff! And boy was I right. They are extremely experienced in the children’s activities sector and have given me invaluable advice and support in my first year of being a franchisor. What I think makes Fransquared really good to work with is the way they come across as very down to earth and extremely approachable. No ask is too much they goes over and beyond to help. I would highly recommend Fransquared to anyone either looking to franchise their business or even an experienced franchisor needing advice or recommendations into their franchise.

Victoria Jennings | Founder & Franchisor | Bloom Baby Classes

How we work

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We recruit for a number of ambitious brands in the franchising industry. Franchise recruitment takes time and patience, which can be a challenge when juggling multiple business demands. By utilising our consultants to recruit franchisees on your behalf, you get a deeply experienced and effective team member driving growth while you focus on other areas.
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Introducing

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Outsourced Franchise Recruitment

Outsourced Franchise Recruitment is when you hire an experienced franchising professional to handle your lead generation, management and sales needs from start to finish.

Whether you’re a new or established Franchisor, with a little or lots of experience in this area, your time is valuable and often in short supply. By outsourcing this task to someone who knows the ins and outs of the franchising world, you not only free up your time to spend on other things, but you also hand it over to someone who will get results.

Typically, taking on a permanent staff member in this type of role will add significant time, training and cost. Save on those and consider hiring franchise professionals who will drive your franchise recruitment and work with you often at a fraction of the cost.

Franchise recruitment is a challenge and can be time-consuming. Outsourcing is a great cost-effective solution to ensure you continue growing your business in all areas.

Want to know more?

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Book a short discovery call today.

How we work

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Every franchise recruitment strategy needs three things

the number 1

Story and content

People relate to stories, it helps create emotional resonance and consistent content about anything related to your business and spun for a franchise promotion angle is important. The franchise businesses that focus on content marketing and telling their story will win. And you have to be consistent!

number two

Lead generation tactics

You’ll need goals, a budget and a strategy. Once you start generating leads, you’ll find out how many you need to convert one into a franchisee and then you can review and iterate your goals, budget and strategy again. When you’ve got the franchise recruitment machine working, lead generation becomes easy to understand and repeat.

number 3

Funnel management

You’d be surprised how many well established franchise businesses actually have poor funnel and lead management in place. So, if you can get this bit right to ensure you drive the process forward, franchise sales will happen. Using a simple CRM system can be helpful. Perhaps you have access and invested in a more automated and complex system for your needs. Either way, finding what works for your business is key.

Our strategy

The four keys to franchise recruitment success

1. Strategy and goals

You’ll need to put time aside to set some goals and targets for your business if you haven’t already. These need to be specific and something both realistic and challenging at the same time. Once you have goals, you’ll need to look at how you will go about reaching them. What content have you got currently, what budget have you got to generate leads, what method of lead management will take place and what are the steps and process for driving this forward. It won’t drive itself!

3. Strong process

Without a plan in place to generate leads, follow them up and drive the process of securing them as a franchisees, you will struggle to grow the network. You also must understand that some leads generated won’t actually want to interact with you immediately and may not be ready to commit to taking on a franchise in the near future. It’s not uncommon for some leads to come back a year or so later and declare their interest again so have a process to follow and don’t give up on leads until they’ve declared they no longer hold an interest.
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Want to know more? Book a short discovery call today.

2. A realistic budget

You won’t generate leads without some investment in marketing activities. The same can also be said of the cost for someone to manage recruitment, whether that be your team of an outsourced expert. If you have experience generating leads previously, you may already know or be able to gather data to help define a realistic budget. If not you may need to commit to some trial and error to see what channels work best for your business.

4. Focus

We cannot say enough, if you have to split your working week across numerous business areas (or even numerous businesses) and try to manage this as and when you can, it won’t work. Not as well as it can. You need to dedicate your time and focus to franchise recruitment to get the results. This is where outsourcing may become appealing.

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our strategy

the 4 keys to franchise recruitment success

1. STRATEGY AND GOALS

You’ll need to put time aside to set some goals and targets for your business if you haven’t already. These need to be specific and something both realistic and challenging at the same time. Once you have goals, you’ll need to look at how you will go about reaching them. What content have you got currently, what budget have you got to generate leads, what method of lead management will take place and what are the steps and process for driving this forward. It won’t drive itself!

2. A REALISTIC BUDGET

You won’t generate leads without some investment in marketing activities. The same can also be said of the cost for someone to manage recruitment, whether that be your team of an outsourced expert. If you have experience generating leads previously, you may already know or be able to gather data to help define a realistic budget. If not you may need to commit to some trial and error to see what channels work best for your business.

3. STRONG PROCESS

Without a plan in place to generate leads, follow them up and drive the process of securing them as a franchisees, you will struggle to grow the network. You also must understand that some leads generated won’t actually want to interact with you immediately and may not be ready to commit to taking on a franchise in the near future. It’s not uncommon for some leads to come back a year or so later and declare their interest again so have a process to follow and don’t give up on leads until they’ve declared they no longer hold an interest.

4. FOCUS

I cannot say enough, if you have a to split your working week across numerous business areas (or even numerous businesses) and try to manage this as and when you can, it won’t work. Not as well as it can. You need to dedicate your time and focus to franchise recruitment to get the results. This is where outsourcing may become appealing.
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Want to know more? Book a short discovery call today.

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Some of our clients

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We’ve thoroughly enjoyed working with Fransquared for the past few months. At such a critical stage of growth in our business, we’ve really found their support to be invaluable. They're very skilled at listening to our business challenges and suggesting solutions as well as offering advice on franchising best practice. They also spoke to our network of franchisees and senior staff at an annual training event and was extremely well received by all.

Sean Conlon | CEO | We Make Footballers

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Ensuring our support doesn't break the bank

At Fransquared we work with recruitment clients on a retainer basis when selling franchises. A low monthly fee chargeable for our time and a commission payment when we secure each franchise sale for you. We find this model works well for affordability and cash flow, ensuring clients get maximum return on investment from our services.

Want to know more? Book a short discovery call today.

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Any questions?

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Here are some answers to some frequently asked questions. If you can’t find what you’re looking for get in touch and we’ll do our best to answer all queries.

There are lots of ways to recruit franchisees, which we will go through in detail during the strategy meeting with the best methods for your model discussed. Generally, we’d always recommend having an ‘Opportunity Website’ which you drive traffic to. This can be through content marketing, social media, pay-per-click campaigns, online directories and other methods. Once you start driving potential franchisees to your website, following some simple steps and a proven process you’ll soon start engaging with qualified and interested leads.

You’ll ideally have a ‘Opportunity Website’, an Information Pack they can download and a presentation to show them at a meeting or Discovery Day. Any other ongoing content marketing is a bonus. The materials need to be professional, well designed and offer value to people interested in your franchise. Remember, if you are in a congested market and competing against others then you need to be able to ‘rise above the noise’. Strong content plays a key part in this.

This is quite a difficult question to answer unless you’ve franchise recruited before and have data to hand to understand your ROI on channels, cost per lead, cost per buyer etc. There is usually an element of trial and error to start with while we find exactly where your ideal franchisees are. You will need to be comfortable spending some money on marketing the franchise in order to test different methods. Once we find what is working, start converting leads into franchisees, it’s much easier to know how much to budget going forward linked to your targets.

Our short answer is, ‘Yes’ absolutely, but like anything it’s up to you.

The issue with having just one page dedicated to it on your main consumer website is that’s it’s simply not enough information (research suggests potential franchisees want at least 30mins + of information/video to digest before they even contact you). The other issue is that the people visiting your main consumer site are not your ideal franchisee/’reader’, so targeting them through just one site in 2022, isn’t best practice.

We charge a monthly retainer fee to manage your franchise recruitment + % commission on each successful franchise sale. There are no lengthy contracts involved, so you would just need to give 60 days notice to cancel the arrangement if you decide to start managing it in-house or stop recruiting altogether.

Typically if you hired a Franchise Sales Manager, you’d be looking at a minimum yearly salary of £25k base + commission so it’s a relatively small cost to outsource in comparison.

Contact Us to find out more information.

That’s absolutely fine too. We’d just need to come to an arrangement with exactly what it is you need and how we can help either a one-off meeting or multiple.
The key to our work with clients is getting them where they need to be so they can hit their targets and goals. If that is just a matter of being an outside set of eyes to offer some initial guidance, then we’d love to help and support you in this way.

Want to know more? Book a short discovery call today.

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